Shopify Conversion Rate Optimisation

You need enough for tests to reach significance - generally a few thousand sessions a month and a reasonable order volume. If you're below that, I'll tell you honestly, and we'll focus on evidence-based best-practice changes rather than formal testing until the volume supports it.

No. CRO is the opposite of redesign theatre. We change specific things, measure them, and keep only what demonstrably works. A redesign changes everything at once and teaches you nothing about why your numbers moved.

CRO works best as an ongoing cadence, because the compounding is where the real return is. I run it as a monthly programme, though I'll always start with a focused diagnostic so you see value before committing to the longer arc.

Roughly a third do - and that's exactly how a real programme behaves. Losers revert immediately at no cost to your store, and we learn something that sharpens the next hypothesis. The discipline is the value.

No — that's the consultant script this is built against. Diagnosis and the first fixes happen in parallel. The obvious leaks get shipped in the first days while the deeper analysis runs, so you're improving almost immediately instead of waiting on a report.

No, and that's deliberate. Proven wins — benefit-led copy, social proof at the decision point, friction stripped from checkout — ship straight away; testing them just delays revenue. Only the genuinely uncertain calls get a formal test, now measured against a higher baseline. Ship the obvious 80%, test the unclear 20%.

Because conversion rate alone can lie. Push conversions with an aggressive discount and your rate climbs while profit falls. Revenue per visitor and profit per order capture whether the store is actually making more money — which is the only number that decides if the work was worth it.

Weekly, not quarterly. Two or three tests run at any time, with a weekly read on what's working: kill what isn't fast, double down on what is. You're never in the dark for months. It's a growth-partner cadence, not a one-off project with a distant readout.

A specific hypothesis — "moving the buy box above the fold on mobile will lift add-to-cart" — with a control, a success metric set in advance, and enough traffic to read a real result. One change at a time, so you learn why something worked, not just that the number moved.

No. Fake countdown timers and invented scarcity erode trust and tend to lose on repeat buyers. The lifts come from honest persuasion — real proof at the decision point, genuine urgency where it exists, and offers framed as actual value. It converts better and it lasts.

Most "CRO" is opinion dressed as expertise — someone changes things they like and calls a random uptick a win. This is a disciplined programme: hypotheses, controls, measured outcomes, documented learnings. The difference is accountability — you can see exactly why your numbers moved.

A documented playbook of what was tested, what won, what lost, and why — specific to your audience. The wins are live on your store, and the learnings inform every future launch. CRO becomes a capability your brand keeps, not a dependency on me.

Yes — and usually should. CRO works on the store you have, changing specific high-impact things and proving each one. If testing reveals the foundation itself is the ceiling — a theme too slow or rigid to improve further — I'll show you the data and we can scope a rebuild. But that's a conclusion from evidence, not a default upsell.