About

Meet
Ahsan Munir.

I’m a freelance Shopify CRO expert who works only on the parts of a store where revenue is won or lost. No agency layers, no generalist spread. Just a specialist who knows DTC.

7+: years on Shopify · DTC focus
40+: stores optimised
3: verticals · health · fitness · beauty
100%: Shopify · no platform sprawl

The story

How the focus happened.

I saw the same leaks everywhere

I came to Shopify the way a lot of specialists do — by fixing other people’s work. Enough storefronts in, the pattern was obvious: themes bloated past the point of loading, organic traffic bleeding from defaults nobody managed, conversion left entirely to chance.
The brands losing most were doing everything right

Good products, real traffic, serious ad spend — and quietly losing it all to problems they couldn’t see and their generalist developers couldn’t name. Top of funnel was fine. The store underneath it was the leak.
So I narrowed

Every platform but Shopify, gone. Every service but the three that move revenue, gone. Every vertical but DTC health, fitness, and beauty, gone — down to the patterns I understand deeply.

The focus isn’t a limitation. It’s the entire value — it’s why I recognise the leak before you’ve finished describing it.

How I think

Three principles I don’t bend.

Evidence over opinion

I don’t ship changes because they feel right. I ship them because the data says so — and I revert them just as readily when it doesn’t.

See how the audit works

Depth over breadth

One platform, three services, three verticals. The narrow focus is the point — it’s how I already know your category’s patterns before we start.

See what I focus on

Honesty over the sale

If I’m not the right person for your problem, I’ll tell you on the first call. A wrong-fit project helps neither of us.

Book a straight assessment

Why DTC health, fitness & beauty

Because the patterns rhyme.

These categories share a shape: high-consideration purchases, repeat-and-subscription economics, claims that must be handled carefully, and buyers who research before they trust. The CRO levers that work for a supplement brand often translate to a skincare brand. The technical SEO traps are the same. The performance expectations are identical — premium feel, instant load.

Specialising in this overlap means I’m not learning your category on your budget. I already know it.

See the work in these categories

Direct access to the expert

If the focus sounds like a fit, let’s talk.

A discovery call is the fastest way to find out whether I’m the specialist your store needs. Straight answers, no pitch.

See how it works

Meet Ahsan Munir.