Ecommerce CRO Audit

The free audit is a quick, high-level read to show you the biggest opportunities and whether we're a fit. The paid CRO audit is full-funnel and evidence-backed — it flags the obvious wins as ready-to-ship, separates them from the bets worth testing, and prioritises everything by revenue impact, so you get an action plan rather than an overview.

No — that's the exact model this is built against. You get a focused, prioritised action plan, not a 60-page document. And because I can implement the fixes myself, the audit can flow straight into a build instead of sitting in a folder.

Not at all. The plan is yours to keep and act on however you like — your team, another developer, or me. Many clients start with the audit, see the thinking, and then ask me to build the wins. There's no obligation either way.

Typically under a week from getting access to delivering the prioritised plan. Obvious, high-impact issues are often flagged to you within the first couple of days rather than held back for the full report.

Analytics (GA4 and Shopify), a session-recording tool if you have one, Search Console, and collaborator access to the store. If some of that isn't set up, that's itself a finding — and I'll note what to instrument so future decisions have evidence behind them.

Every issue is scored on two axes: how much revenue it likely touches (where in the funnel it sits, how much traffic and money flow through it) and how much effort it takes to fix. The fixes that touch the most money for the least effort rise to the top. You see the reasoning, not just the ranking.

As far as the data honestly allows. For leaks with clear funnel data I'll estimate the revenue at stake; for changes that depend on a test I'll frame the likely range rather than promise a number. I'd rather give you an honest band than a confident figure I can't stand behind.

That's exactly what it's for. "Low conversion" is a symptom; the audit traces it to specific causes — a mobile buy box buried under copy, price revealed too late, no proof at the decision point, friction in checkout — so you stop guessing and start fixing the actual leaks.

No. Generic best-practice checklists ignore your buyer, your category, and your data. The audit reviews your store through how your specific buyers decide and what your analytics actually show — best practice informs it, but evidence drives it.

Tools flag symptoms — a slow score, a broken tag — without telling you which ones cost you money or what to do about them. The audit interprets all of that through the buyer's journey and your revenue, then turns it into a prioritised plan a tool can't produce.

The whole revenue path — landing, collection, PDP, cart, and checkout — because leaks compound. A great PDP behind a confusing collection page or a clumsy checkout still loses money. The audit follows the buyer end to end.

You decide. Implement it with your team, hand it to another developer, or have me build the wins as a focused engagement. If we continue, the audit becomes the roadmap for the work — nothing is re-charged or re-discovered.

A deep audit isn't a subscription. Most stores get one, act on it, then move to an ongoing CRO cadence where findings surface continuously. A fresh full audit makes sense after a major redesign, a replatform, or a big shift in traffic mix.