How I Work
Two ways to start.
One honest path to the result.
Free store audit
Start free
The top 3–5 revenue leaks I can spot on your store — a 4–5 minute video walkthrough or a 2–4 page roadmap, back within one business day. No charge, no pitch. A taste of how I read a store, not the whole diagnosis.
Full CRO engagement
Start with the full audit
The whole store, ranked and sequenced — diagnosis and execution in parallel. The obvious wins ship first; the bets get tested. Built, measured, and compounded, on a clear statement of work. This is where the surface becomes the plan.
Every other service — product pages, landing pages, theme, technical SEO — is a fix the audit prescribes, not a separate decision you have to make up front. You don’t pick the service. The audit tells you which one moves the needle.
The full engagement, end to end
no mystery in any of them.
The free audit is the taste. This is the whole path — from the first message to compounding results, so nothing about working together is a surprise.
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Inquiry
You book a call or send me your store URL — or you’ve already had the free audit and want the whole store looked at. No gatekeeping either way, just the fastest route to eyes on your store.
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Discovery call
30 minutes on your business, your numbers, and your goals — booked on your own calendar, in your timezone.
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The audit proposal
If we’re a fit, I scope the audit. If we’re not, I say so — I only take work I can actually move. That honest filter is the point.
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The audit
I get read access to your store, analyse the full funnel, and deliver a prioritised roadmap — ranked by what each fix is worth in revenue.
Want to see what the deliverable looks like first?
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The decision
We talk implementation. I build it, or you take the roadmap and build it in-house. No pressure either way — the roadmap is yours regardless.
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Implementation
Scoped as a project or a retainer, on a statement of work with defined milestones — so you always know what’s shipping, and when.
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Testing & iteration
CRO is never one-and-done. We measure against the baseline, adjust what the data says to adjust, and let the wins compound over time.
How it’s run
It means accountable.
One specialist is only an advantage if the engagement is run properly. Here’s what that looks like in practice.
An SOW with milestones
Every engagement runs on a statement of work with a defined scope and revision terms. You always know exactly what you’re getting, and when.
Replies within 24 hours
Same-week communication, usually faster. You’re not filing a ticket into a queue — you’re talking to the person doing the work.
Access handled properly
I’ll tell you exactly what store access I need and why, and follow your platform’s access norms. No surprises, no over-reach.
Numbers, before and after
Measurement is set up from the start, against your real baseline — so the result shows up in your revenue, not in my assurances.
Who you’re actually working with
Not an account manager who read your brief once. Not a junior who inherits your project after the sale. The person who runs the audit is the person you talk to — the same specialist owns strategy, build, and measurement, with nothing lost in the handoffs between them.
And if the audit doesn’t surface fixes worth doing, it’s free. The risk is mine to carry — so it isn’t yours.
Ask me anything before you commitDirect access to the expert
Start with the free audit.
Send me your store and I’ll come back with where your biggest opportunity is — and whether I’m the right person to fix it. No obligation until you decide to move.
