Insights
Notes from the work.
Practical, opinionated writing on the things that actually move Shopify revenue — conversion, technical SEO, and theme performance. No fluff, no listicles for traffic’s sake.
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CRO consultant vs. agency: an honest comparison for DTC brands
Should you hire a specialist CRO consultant or a full-service agency? A fair, side-by-side look at the real differences — direct access, specialisation, and cost — so you can pick the right fit, not the loudest pitch.
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Why your Shopify store gets traffic but no sales (and how to find the leak)
If your store has visitors but few orders, the problem almost never is the traffic — it's a conversion leak you can't see. Here's how to find it, name it, and fix the one that's worth the most first.
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Five CRO mistakes quietly costing DTC Shopify brands revenue
The conversion leaks I find on almost every high-traffic Shopify store — and the disciplined way to fix them without guessing.
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The technical SEO issues Shopify creates by default
Shopify is excellent at commerce and careless about crawl budget. Here are the default behaviours quietly capping your organic growth — and how to fix them.
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Why your premium theme is slow — and how conversion-built themes differ
Most premium Shopify themes are slow for the same few reasons. Here's what a theme built for conversion does differently, and why it matters to revenue.
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