Notes Things I have worked out, mostly while fixing something.
Roughly one a month — sometimes less, because I would rather publish nothing than publish filler.
Things I've worked out, mostly while fixing something. Roughly one a month — sometimes less, because I'd rather publish nothing than publish filler, and the months I'm heads-down on a build are the months there's nothing.
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Traffic but no sales: how to find the leak that is costing you most
Five conversion leaks, the signal that reveals each, and a way to decide which to fix first — by what it is worth, not by what is easy.
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CRO consultant or agency: which fits your problem
Both are the right call for different problems. The honest test is whether your problem is deep or wide — and the agency case, stated fairly.
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A premium theme is not slow because it is premium
Why beautiful Shopify storefronts load slowly — and why none of the actual causes are the design. Four specific, fixable decisions.
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What Shopify does by default that hurts your organic growth
Five platform defaults that quietly throttle Shopify SEO — duplicate URLs, pagination signals, product paths, slow responses, and nobody watching the index.
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Five CRO mistakes that quietly cost DTC brands revenue
The five conversion leaks I find most often on Shopify stores doing real traffic — and how to close them without redesigning the whole store.
The monthly note
One email a month, containing the thing above. No sequence, no course, no "5 Shopify mistakes you're making" — just the piece, when there's a piece. Some months there isn't one and you get nothing, which is the version of an email list I'd want to be on.
Unsubscribe in one click, and I don't email people who've unsubscribed to ask why. What's kept →