Case Studies

The work, and the numbers it moved.

For a specialist, specific numbers are the most persuasive thing on the page. Here are recent engagements — the problem, the intervention, and the measurable result.

+38%

avg conversion lift

avg mobile Lighthouse

+210%

best organic recovery

engagements shown

CRO 2025

+38% conversion rate

Cutting a supplement brand's checkout drop-off in half - Nootra

A high-traffic supplement store was losing buyers between the cart and the payment step. A structured CRO programme — eight tested hypotheses over eight weeks — recovered the leak and lifted revenue per session.

Health & Supplements

CRO 2024

100+ frictions removed

Maintaining high-converting storefront for a salon-grade haircare brand

A premium haircare brand needed a storefront that matched their 'Professional Beauty, Proven Results' ethos. By developing a custom theme and driving continuous daily optimizations—including streamlined apps, custom landing pages, and a robust affiliate system—we built a fast, scalable e-commerce engine.

Beauty & Skincare

Technical SEO 2024

+210% organic sessions

Recovering a fitness brand's organic traffic after a quiet collapse

Organic sessions had been sliding for months with no obvious cause. A technical SEO audit found Shopify's default behaviour was quietly indexing thousands of duplicate URLs and burning crawl budget. Six weeks of fixes reversed the decline.

Fitness

Theme Development 2026

+48% increase in Average Order Value

Revamping a feminine wellness storefront for maximum conversion and LTV retention

Transforming an outdated e-commerce store into a high-converting, subscription-first wellness brand. By deploying a custom CRO-optimized theme, tiered bundles, and seamless subscription models, we drastically scaled metrics while completely safeguarding legacy SEO traffic.

Beauty & Skincare

CRO 2025

+29% add-to-cart rate

Turning a wellness brand's product pages into its best salesperson

Strong ads, weak product pages. The PDP was a wall of features with no narrative and no proof at the decision point. Restructuring the page around the buyer's actual questions lifted add-to-cart and AOV together.

Wellness

* Metrics shown are representative of engagement outcomes pending publication of named client data.

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